Biography: Mark Taffet, President of Mark Taffet
Media and More!
(NOV 4) Mark Taffet is President of Mark Taffet
Media LLC (“MTM”), the company he formed on January 1, 2016 to leverage the
myriad accomplishments and broad sports, boxing, business, strategic planning,
negotiating, marketing and management expertise amassed as an industry leader
over a stellar 32-year career at HBO, including 25 years as a senior executive
of HBO Sports and a founder of HBO Pay Per View.
MTM specializes in consulting,
business advisory, strategic planning, business development, marketing and
management services to athletes, events, sports properties and sports
television/media rights holders.
Among Taffet’s clients at MTM are/have been:
Two-time US Olympic gold medal winner/current undisputed heavyweight
champion/history-making “Greatest Female Fighter Of All Time” Claressa Shields;
female boxers Caroline Veyre, Samantha Worthington, Ashleyann Lozada, Johanna
Wonyou, Kaye Scott, Olivia Curry, Che Kenneally, Danielle Perkins, Lani Daniels,
Sarah Liegmann and Hannah Rankin; Golden Boy Promotions; Roc Nation; Main
Events; Salita Promotions; CSI Sports; MMA Pro League (MMAPL); International
Sumo League (ISL); and Space Entertainment Enterprises (SEE). He has also worked
with ESPN, Showtime, DAZN, Netflix, UFC Fight Pass, Professional Fighters League
(PFL), regional sports networks, and Triller TV on numerous events and media
projects.
Photo credit: Trapp/Showtime
Taffet turned Claressa Shields pro in 2016 and subsequently planned and guided
her record-setting career for nine years, navigating the path to 18 world
championships in 5 weight divisions including undisputed world championships in
3 weight divisions.
Courtesy Photo: Shields defeated Savannah
Marshall
Taffet spearheaded Shields megafights against Savannah
Marshall and Christina Hammer, accomplished many women’s boxing television
“firsts”, and twice won Women’s Boxing Manager Of The Year.
As a pioneer of the PPV television medium in the US, Mark wrote the business
plan and launched HBOPPV in 1991 and engineered its unprecedented growth for a
quarter-century from 1991-2015. Under Taffet’s leadership HBO Pay-Per-View
produced, marketed and distributed over 190 live events generating 65 million
buys and $3.6 billion of revenue including: the highest-grossing single-day
sports event in history (Mayweather vs Pacquiao - $560 million total revenue,
$437 million PPV revenue), the two biggest events in pay-per-view history (Mayweather
vs Pacquiao – 4.6 million buys; De La Hoya vs. Mayweather - 2.5 million buys);
the highest-grossing heavyweight fight in pay-per view history (Lewis vs. Tyson,
$112 million); and numerous historic mega events featuring boxing stars Manny
Pacquiao, Floyd Mayweather, Oscar De La Hoya, Evander Holyfield, Mike Tyson,
George Foreman, Lennox Lewis, Felix Trinidad, Bernard Hopkins, Roy Jones, Jr.,
Juan Manuel Marquez, Marco Antonio Barrera, Miguel Cotto, Canelo Alvarez and
Gennady Golovkin.
In addition to twice receiving "Manager Of The Year" honors in women’s boxing, Taffet has received many other career accolades. In 2016, the Boxing Writers’
Association Of America bestowed upon Taffet its prestigious Sam Taub Award For
Excellence In Broadcast Journalism for his groundbreaking and game-changing body
of work with the PPV television platform. Taffet was elected to the prestigious
New Jersey Boxing Hall Of Fame in 2015, was one of CableFax Magazine’s “Top 100
Heavy Hitters In Cable”, was selected by Boxing Digest Magazine as “Boxing’s #1
Most Influential Figure” in 2002, and has been a 20-time member of “Boxing’s Top
25 Most Influential” list.
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Taffet has been a member of the National Academy of Television Arts and Sciences
(NATAS), served on the board of directors of the Cable Television Administration
and Marketing (CTAM) Society’s Pay-Per-View Committee, was the co-chair of the
cable industry’s 1994 National Pay-Per-View Conference, and served on the
advisory board of the Wharton Sports Business Initiative.
He has led sports
marketing symposiums for students at the University of Pennsylvania’s Wharton
School of Business, Duke University’s Fuqua School of Business, Syracuse
University’s Newhouse School of Communications and NYU’s Graduate School of
Business. Under his leadership, HBO Pay-Per-View and HBO Boxing campaigns earned
industry distinction including the CTAM “Annual Award For Marketing Excellence”
and the ProMax “Annual Award For Sports Promotion Excellence” numerous times.
He was born in March 1957, currently resides in New Jersey and Florida, is
married 45 years to his wife Annette, has two children - daughter Renee who
graduated from the University of Pennsylvania and son Joshua who graduated from
Syracuse University’s Newhouse School of Communications -- and is a proud
grandfather of three.
Contact Information:
Email: Mark@marktaffetmedia.com
Text/Mobile: 973-294-6690
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Related Stories on WBAN:
Puerto Rico’s First Female Olympic Boxer Ashleyann
Lozada Signs Agreement with Mark Taffet Media LLC - November 12, 2024
Link to story
Mark Taffet Media Signs Agreement with Women's
Boxing Heavyweight Standout Danielle Perkins - September 8, 2020
Link to story
Bio: Sarah "Princess" Liegmann born in Bonn, Nordrhein-Westfalen,
Germany, and resides in Rheinbach, Nordrhein-Westfalen, 22 years old ...Liegmann
under Mark Taffet Media banner.
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