(APR 6) The location was a natural
and one of the women I had come to talk with was busy "working the
room" in Gleasons Gym, last week, when I walked up the stone steps
from Front Street in Brooklyn. Melissa Hernandez was adorned in a
T-shirt that proclaimed "I am womyns boxing" and few would argue
that the diminutive fighter/manager/trainer would be a prominent
part of any discussion of that particular subject.
It was one of the
reasons I wanted to hear what Hernandez had to say about the current
state of Women's boxing. The second woman arrived "fashionably
late," moving across the gym with a stroll probably first honed on
the boardwalk in her native Coney Island.
Jill Diamond sported a
jacket that almost transformed her into a walking billboard for the
World Boxing Council, where she is the highest ranking female. In
truth, neither of the two women required accouterments reinforcing
their connection to boxing, since once they begin talking, their
high IQs, on the subject of their sport, become obvious.
While Hernandez and Diamond occupy different roles in the sport of
Women's boxing, they share at least one trait: both women care
deeply about the sport, the athletes who step into the ring and they
particularly care about the future, the successful future, of the
sport. Both have the ability, when discoursing on Women's boxing, to
go, instantly, "from zero to sixty" with their unequivocal opinions
and insights into female boxing.
Diamond and Hernandez started by
agreeing that boxing, like all sports, is business, but it was the
fighter, not surprisingly, who put the point in stark relief, "It's
a hurtin' business," Hernandez said, "that's the purpose of this
sport, to put a hurtin' on your opponent, early and often, and those
who understand that best are the ones who get to the top. It's where
the weak get weeded out." Diamond nodded and added, "Some managers
and trainers feel it's in the best interest of their boxers to avoid
this direction and try bringing their fighters along against
overmatched opposition, building up a record that, in reality, is
meaningless.
The athletes in our sport don't accomplish anything
with this strategy, other than acquiring an inevitable reputation
for avoiding tough fights while, at the same time, hurting
themselves and their sport."
Both women agreed that the issue of competitive bouts in Women's
boxing falls directly into the purview of promoters. "There are a
number of very good promoters in this sport," Diamond stated, "and
by that I mean promoters who have an understanding of the full
potential of what female boxers can accomplish. They're in
California, New Mexico, Detroit and Indiana to mention just a few
examples.
These promoters regularly feature skilled female boxers on
their cards, in the ring against other quality fighters. One issue,
however, is that, in some instances, these strong promotional
efforts are limited to one female fighter, possibly two or three,
while the full range of available, quality female boxers don't get
the benefit of this type of promotional efforts.
Believe me, I
understand the financial dynamics, but for our sport to benefit from
the efforts and expertise of these promoters, they (the promoters)
either need to expand the base of female boxers being featured on
their cards or other promoters, in other parts of the country, need
to emulate what is being done in those markets where Women's boxing
is being supported. Because, the fact is, when done the right way,
female boxing can be a very compelling sporting event."
Following on that thought, Hernandez cited the existing geographical
diversity of the of the popularity of Women's boxing. "I was in
Puerto Rico, recently, with Belinda Laracuente and the reception we
received in the local boxing community was fantastic.
Those people
understand and care for boxing, both men and women. And it's the
same in a number of other countries: Germany, Japan, Mexico, to name
just three. In those countries, a female title bout is a huge
happening. Here in the US, a title fight between two very good women
boxers can't get 'live" TV or a front page story in the sports
section." Diamond agreed, "That's a real problem. The majority of
female boxing talent, today, is in the US, while the hard core fans
and ongoing support for the sport seems to be overseas.
There needs
to be more cross pollination of US and foreign fighters, competing
in both geographic locales. To date, it's been primarily a one way
street, US fighters doing the traveling to other countries and given
the fan support and resulting financial benefits of Europe, Asia and
South America, who can blame them. But, like good promoters, the
foreign countries who do female boxing the right way have to become
the example of how the sport needs to be done in the states.
Hernandez and Diamond, likewise, agreed that the sport needs to
improve, substantially improve, it's presence on television, Diamond
noting, "Television first brought the sport to the mainstream public
with Christy and Lucia and, relatively recently, when Laila broke
the barrier on HBO, with the telecast of the highlights of her bout
at Madison Square Garden. But let's be honest,
HBO was more
interested in showing Laila's dad at ringside than they were in
showing Laila Ali and Shelly Burton inside the ring. Currently, it
seems that the 'traditional boxing networks,' Showtime, ESPN and Fox
Sports are moving back from the sport and that doesn't bode well for
female boxing."
Hernandez suggested that one possible alternative
might be a return to the "old school" TV approach: "Remember the
Saturday afternoon fights, that could work with regularly scheduled
female bouts, with the best of the best women fighters matched up
against each other, maybe on nontraditional networks such as 'Spike'
or the 'Discovery Channel' ." Diamond followed up, "I spent a number
of years in television and the one thing our sport needs to do is
set itself apart from the "normal" female sports programming on the
tube. That's exactly what female beach volleyball did, they carved a
niche for themselves. I'm not saying put the boxers in bikinis, but
possibly some kind of innovation such as open scoring or, and I know
this is 'out there,' maybe some form of team boxing, something that
sets the sport apart and has viewer appeal at the same time.
The
point is we have the talent, we've never had more good female
boxers, at any time in the sport, it's just a matter of fitting all
the elements together and making the sport attractive to the
networks and the viewers they're trying to reach, that's the tough
part. And that part has to come from those in our sport, thinking
about what can be done to improve the entire sport of Women's
boxing, rather than just concentrating on their own small universe."
We were winding down, the ninety minutes had passed like a quick
session on a speed bag. Diamond had an appointment in Queens,
Hernandez needed to give full attention to training the fighter she
had been directing around Gleasons with semaphore hand signals
during our talk. Did we solve anything?
No, not on this day, but it
was an hour and a half well spent, listening to two women who not
only know "whereof they speak" when it comes to a sport they care
deeply about, but who are, if the sport is to resurrect itself,
exactly the type of leadership that is going to head that
resurgence. Jill Diamond is right, if the sport has a chance to
succeed, it's up to those "movers and shakers" to start thinking
well beyond the envelope of their self interests. And they need to
begin to share that thinking with others in the sport.
There are a
lot of smart people in Women's boxing, good boxing people, good
business people. I sat for ninety in Gleasons with two of them. And
a sign of a turnaround for the sport will start when Melissa
Hernandez is in a boxing, regularly, with other fighters of
comparable quality; that will mean bouts featuring some of the best
fighters the sport has to offer.
And that turnaround will continue
when Jill Diamond, the person almost every female professional
fighter thinks of when "WBC" is used in a sentence, is provided with
the authority to put into practice some of the ideas she has for the
future of Women's boxing. These are two women, in a sport of women,
who can not only make conversational sense for ninety minutes
talking about their sport, but they're two women who have the
ability to "walk the talk" when it comes to what needs to be done in
the sport of Women's boxing.
Bernie McCoy